The Rainbow Flag is like other flags in that sense, it belongs to the people.' 'A flag is something that everyone owns and that’s why they work. 'A true flag is torn from the soul of the people,' Baker told CBS Chicago in 2012. It represents the LGBTQ community all year long, but it’s especially visible in June during Pride month when the rainbow is flag flown outside shop windows, adorns shirts, gets incorporated into brand labels and even food packaging.Ī prominent emblem, its prevalence has made it instantly recognizable. By now, you're likely familiar with the six-color rainbow pride flag, created by Gilbert Baker.